Long John Silver's Sledding Chicken GIF Long John Silver's Create Your Own Box GIF Long John Silver's Kissing Fish GIF Long John Silver's Snowman GIF


Long John Silver's


'Tis the SEAson Social Media Campaign


For the holiday season, Long John Silver's requested several GIFs for multiple social media platforms that incorporated its food in a playful way. To create these, I used multiple materials such as felt, poster board, paper, and, of course, food from Long John Silver's. Each GIF frame was photographed individually and composed in Adobe Photoshop.

This campaign received a finalist award for the Shorty Awards in the Animated GIFs category. The GIFs reached just under 500,000 targeted users, amassed over 7,400 comments, and were shared 2,091 times over multiple social media platforms included Twitter, Instagram, and Facebook.